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FIORUCCI Spring 2025 Milan - 4K
For Francesca Murri, it’s through a bold runway debut at the Triennale Milano museum, marking Fiorucci’s official return to the fashion scene.
This Spring 2025 collection kicks off with the shrill of an alarm clock—symbolizing the brand’s wakeup call to reclaim its legendary status, once defined by its founder, Elio Fiorucci, in the late '60s. Known for his disruptive, colorful, and playful approach to fashion, Elio's legacy is one of joy and innovation, qualities that remain at the heart of the brand.
Inspired by dreams, Murri's collection focuses on delicate tones of white, light blue, and pastel pink, with nightgown-inspired pieces, loose silhouettes, and angel motifs on dresses and long skirts.
The show also features commercially viable pieces like trench coats, mismatched knitwear, and denim separates, adding an interesting twist with macramé details. Accessories like jelly shoes and candy-like jewelry pay homage to Fiorucci’s playful spirit, though Murri could have pushed this further for even more punch.
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