Fashion Channel
JNORIG | Fall Winter 20252026 Madrid - 4K Full Show
Bold, introspective, and impeccably crafted, “Yūgen” is the latest collection by Javier Girón, creative director and founder of JNORIG — the luxury brand known for blending avant-garde vision with cultural depth.
A graduate of IED and former collaborator with Jeremy Scott at Moschino, Javier’s journey spans Los Angeles to London, crafting garments for icons like Rihanna, Nicki Minaj, and J Balvin. With Yūgen, he turns his lens toward Japan, exploring a world where tradition meets innovation, and beauty hides within complexity.
Rooted in the Japanese concept of “yūgen”—a mysterious, subtle beauty—the collection reflects the dualities of light and shadow, harmony and pressure, strength and vulnerability. Inspired by kaizen, each piece balances cutting-edge digital techniques with artisanal precision. Tensioned fabrics, kimono-inspired silhouettes, and layers that act as masks evoke the emotional architecture of modern life.
Prints, textures, and symbolism—like the orchid mantis and serpent—represent the “beautiful monster” within us all: the contrast between outer restraint and inner truth. Yūgen is not just a visual experience, but a philosophical reflection on identity, societal roles, and the courage to reveal one’s authentic self.
#JNORIG #YūgenAW25 #JavierGirón #JapaneseInspiration #LuxuryFashion #Kaizen #FashionWithMeaning #FashionChannel
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