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This is iPhone 17 Pro. With a durable design and 48MP Pro Fusion camera system, it’s the ultimate Pro. It has a heat-forged aluminum unibody, and Ceramic Shield now protects the back, while on the front the new Ceramic Shield 2 has 3x better scratch resistance. iPhone 17 Pro is loaded with the most cinematic camera we’ve ever made, featuring an 8x optical-quality zoom to get even closer to the action. Learn more about iPhone 17 Pro and iPhone 17 Pro Max: https://apple.co/47RqgGB “Come Rain Or Come Shine” by Connie Francis https://apple.co/Come-Rain-Or-Come-Shine #iPhone17Pro #iPhone17ProMax Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Apple’s more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

It’s a win-win whichever you choose: iPhone 17 Pro, our most pro iPhone yet, or iPhone Air, our thinnest iPhone ever. #GuidedTour #iPhone #iPhone17Pro #iPhoneAir #iPhone17

Meet the new iPhone family: iPhone 17 Pro, iPhone Air and iPhone 17. Which one will you choose? #GuidedTour #iPhone #iPhone17Pro #iPhoneAir #iPhone17

We’ll guide you through the big news about the powerful iPhone 17 Pro and iPhone 17 Pro Max, the all-new iPhone Air—our thinnest iPhone ever, and the amazing iPhone 17. It’s a win-win whichever you choose: find out which new iPhone is right for you. While you watch, you’ll get a closer look at the new colors and features that make this such an impressive iPhone lineup. 00:09 - Introduction 02:40 - iPhone 17 Pro and iPhone 17 Pro Max 05:11 - iPhone Air 07:05 - iPhone 17 08:29 - Trade In Compare the new iPhone lineup: https://apple.co/46d6dQe Meet the new iPhone family: https://apple.co/3IcNhco #GuidedTour #iPhone #iPhone17Pro #iPhoneAir #iPhone17 Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Apple’s more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Real people share how Apple Watch has changed and even helped save their lives—a fitness story in New York, a teen’s struggle with mental health in the UK and powerful health and safety stories from the U.S., Japan, and Canada. Learn more: https://apple.co/4meEXH7 #AppleWatch #AppleEvent #Apple Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

This is iPhone Air. Super thin. Strikingly light. Shockingly strong. Powered by the new A19 Pro chip, which is built for Apple Intelligence. Fitted with our new 18MP Center Stage front camera and an advanced 48MP Fusion camera system that enables Dual Capture, Action mode, next-generation portraits, and much more. All with remarkable all-day battery life. Learn more about iPhone Air: https://apple.co/46i77el “Lambent Rag” by Clark https://apple.co/Clark-Lambent-Rag #iPhone #iPhoneAir #AppleEvent #Apple Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Introducing iPhone 17 Pro. Built from solid aluminum, a unique unibody encases our biggest battery with our longest battery life. The most powerful chip made for iPhone is cooled by an entirely new thermal system. Ceramic Shield protects the back as well as the front, and the display is 3x more scratch resistant. The most cinematic camera we’ve ever made captures ProRes RAW video. With a 56 percent larger sensor, the 8x optical-quality zoom gets you even closer to the action. It’s the first phone to offer genlock, for precise video synchronization and creating Hollywood-level effects. The ultimate Pro. iPhone 17 Pro. Learn more about iPhone 17 Pro and iPhone 17 Pro Max: https://apple.co/4ngsB2a “New Age Crisis” by Jean Dawson https://apple.co/New-Age-Crisis #iPhone #iPhone17Pro #AppleEvent #Apple Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Apple’s more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

The world’s best in-ear Active Noise Cancellation, with up to 2x more noise cancelled than AirPods Pro 2. Exceptional sound quality. All-new heart rate sensing during workouts. A more secure in-ear fit. IP57 dust, sweat, and water resistance. A clinical-grade Hearing Aid feature. Live Translation to communicate across languages. And improved battery life with up to 8 hours of listening time. Learn More: https://apple.co/3If6cDp “BLUH BLUH BLUH” by _BY.ALEXANDER https://apple.co/BLUH-BLUH-BLUH #AirPods #AirPodsPro #AirPodsPro3 #AppleEvent #Apple World’s best Active Noise Cancellation evaluation tested in July 2025 in accordance with IEC 60268-24 as compared with best-selling commercially available wireless in-ear headphones. Built-in heart rate monitor is intended for use during workouts with the Fitness app and compatible third-party apps on iPhone running iOS 26 and later. AirPods Pro 3 are dust, sweat, and water resistant for non-water sports and exercise. The Hearing Aid feature has received FDA authorization. This feature is supported on AirPods Pro 2 and later with the latest firmware when paired with a compatible iPhone, iPad, or Mac with iOS 18, iPadOS 18, or macOS Sequoia and later, and is intended for people 18 years old or older with perceived mild to moderate hearing loss. Live Translation works when paired with an Apple Intelligence–enabled iPhone running iOS 26 and later. Supports English (UK, U.S.), French (France), German, Portuguese (Brazil), and Spanish (Spain). For more information, see https://www.apple.com/ios/feature-availability/. Battery life depends on device settings, environment, usage, and many other factors. Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Here’s a quick recap of the good things coming your way: iPhone 17 Pro, iPhone Air — the thinnest iPhone ever, iPhone 17, AirPods Pro 3, Apple Watch SE 3, Apple Watch Ultra 3, and Apple Watch Series 11. Watch the full keynote here: https://www.youtube.com/watch?v=H3KnMyojEQU #Apple #AppleEvent #iPhone17 #iPhone17Pro #iPhoneAir #AppleWatch #AirPods Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Apple’s more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Here’s major news from our latest event. Featuring iPhone 17 Pro, iPhone Air, iPhone 17, AirPods Pro 3, and Apple Watch Series 11. #Apple #AppleEvent #iPhone17 #iPhone17Pro #iPhoneAir #AppleWatch #AirPods

Watch the special Apple Event to learn about iPhone 17, iPhone Air, and iPhone 17 Pro. Plus Apple Watch Series 11, Apple Watch SE 3, Apple Watch Ultra 3, AirPods Pro 3, and more. To watch the event interpreted in American Sign Language (ASL) or hear it narrated via Audio Descriptions, please click here: https://youtu.be/yHC0aGQcS98 00:00:00 Introduction 00:02:59 AirPods Pro 3 00:13:07 Apple Watch Introduction 00:17:32 Apple Watch Series 11 00:23:05 Apple Watch SE 3 00:25:35 Apple Watch Ultra 3 00:29:43 iPhone 17 00:40:37 iPhone Air 00:54:15 iPhone 17 Pro “Neon: 1. Shinjuku” by Hannah Peel & Manchester Collective https://apple.co/Neon-Shinjuku “BLUH BLUH BLUH” by _BY.ALEXANDER https://apple.co/BLUH-BLUH-BLUH “Cisco Bay” by Loaded Honey https://apple.co/Loaded-Honey-Cisco-Bay “Dream” by Neggy Gemmy https://apple.co/Neggy-Gemmy-Dream “Obsession” by Oliver Sim https://apple.co/Oliver-Sim-Obsession “U-Bahn Ride (feat. Beaks)” by 1tbsp https://apple.co/1tbsp-U-Bahn-Ride “Mr Man” by Deki Alem https://apple.co/Deki-Alem-Mr-Man “We’ve Got A Good Thing Going” by Tseba https://apple.co/Weve-Got-A-Good-Thing-Going “Kneel” by Nilüfer Yanya https://apple.co/Nilufer-Yanya-Kneel “JV Gets the $$$” by Junior Varsity https://apple.co/Junior-Varsity-JV-Gets-The “Rainbow” by ATRIP https://apple.co/ATRIP-Rainbow “Bikini” by Nick León & Erika De Casier https://apple.co/Nick-Leon-Bikini “Lambent Rag” by Clark https://apple.co/Clark-Lambent-Rag “Touchdown” by NNAMDÏ https://apple.co/NNAMDI-Touchdown “New Age Crisis” by Jean Dawson https://apple.co/New-Age-Crisis “New York” by Addison Rae https://apple.co/Addison-Rae-New-York “All Night” by The Dare https://apple.co/The-Dare-All-Night “[Eyes On You]” by Bas & Galimatias https://apple.co/Bas-Eyes-On-You “Come Rain Or Come Shine” by Connie Francis https://apple.co/Come-Rain-Or-Come-Shine #AppleEvent #iPhone17 #iPhone17Pro #iPhoneAir #AppleWatch #AirPods #Apple Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Apple’s more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

The simple act of filming can be challenging for people with Parkinson’s. Often they are unable to capture their own memories. For Brett, Bette, and Ellen, every moment matters. With Action mode on iPhone, they can capture smooth hand-held videos and reclaim the joy of filming their favorite moments — supported by accessibility features like Voice Control, which help them operate the camera and navigate their iPhone with ease. “For someone like me, who’s been using cameras for 30 years, it being an option again is kind of life-changing.” — Brett Learn how people with Parkinson’s can use Action mode: https://youtube.com/shorts/X7Y262xvV94?feature=share Learn more about how to use Voice Control on iPhone: https://www.youtube.com/watch?v=eg22JaZWAgs Learn more about how to use Touch Accommodations on iPhone: https://www.youtube.com/watch?v=_TTOhANVkrA Learn how to track medications on iPhone: https://apple.co/474st0R Audio Descriptions: https://youtu.be/gR71flmTSrw #ShotOniPhone #Apple #Parkinsons #ActionMode Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Apple’s more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Filming with Parkinson’s. Audio Descriptions: https://youtube.com/shorts/SFURX93HVq4?feature=share #ShotOniPhone #Apple #Parkinsons #ActionMode

Easy ways to use Action mode. Learn more: https://apple.co/3VdRMpS Audio Descriptions: https://youtube.com/shorts/F2gmiw53O7Q #ShotOniPhone #Apple #Parkinsons #ActionMode

With Apple Intelligence, you can now remove distracting objects from your photos with the Clean Up tool. Learn more about iPhone 16: https://apple.co/407Tyfl Learn more about Apple Intelligence: https://apple.co/4eGwlad Audio Description: https://youtu.be/1UOS4Tft3Xw “KATOOSSA” by Yacine Boularès #AppleIntelligence #iPhone16 #iphone16pro Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

The cast and crew take us behind the scenes of Big Man for a look at how the film was brought to life with iPhone 16 Pro. Using Cinematic mode, 4K 120 fps slow motion and the ability to shoot in Apple Log. Director Aneil Karia and Director of Photography Stuart Bentley BSC explain how filmmaking becomes more accessible than ever with iPhone 16 Pro. Watch Big Man in full: https://youtu.be/AUrLMJQf2Bw Learn more about iPhone 16 Pro: https://apple.co/3G296dA Audio Descriptions: https://youtu.be/zQwsabVWzoY #ShotOniPhone #iPhone16Pro #Stormzy #MerkyFilms Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Big Man tells the fictional story of Tenzman, a world-weary musician, and the two bright, joyful kids who come into his life by chance. Soon the trio find themselves on a journey together — one that will reveal a better way forward for them all. A new film shot on iPhone 16 Pro by director Aneil Karia. Learn more about iPhone 16 Pro: https://apple.co/3G296dA Audio Descriptions: https://youtu.be/AFivb-EzYIs #ShotOniPhone #iPhone16Pro #Stormzy #MerkyFilms Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

This fall, visual intelligence will turn all those screenshots into events in your calendar that you actually show up to. Learn more at www.apple.com/os. Audio Descriptions: https://apple.co/4mTvN4p “Only You” by Ginger Root #Apple #WWDC25 #visualintelligence #iOS26 #macOS26 #calendar

This fall, Apple Intelligence will translate your conversations live on FaceTime, in text messages, and on calls. Learn more at www.apple.com/os. Audio Descriptions: https://apple.co/4kJOPsg “Only You” by Ginger Root #iPadOS26 #WWDC25 #Apple #iOS26 #macOS26 #AppleIntelligence #LiveTranslation

See you never. This fall, iOS26 will automatically throw those sketchy unwanted messages into a junk drawer for you. Learn more at www.apple.com/os. Audio Descriptions: https://apple.co/43U1dyO #Apple #WWDC25 #MessagesScreening #iOS26 #macOS26

No friendship breakups over here. This fall, you’ll be able to take polls in your group chats in Messages and split bills with your friends with Apple Cash. Learn more at www.apple.com/os/ Audio Descriptions: https://apple.co/43Yxh4R “Only You” by Ginger Root #Apple #WWDC25 #Messages #iOS26 #macOS26 #AppleCash

Meet our next chapter in software design, built with the sleek and expressive material Liquid Glass. This universal design puts greater focus on your content, creating a more personal experience that brings joy and delight across all our platforms while still feeling instantly familiar. Learn more at https://www.apple.com/os/ Audio Descriptions: https://youtu.be/ae9l-WL88mw #Apple #WWDC25 #LiquidGlass Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

This fall, you’ll be able to multitask with a ton of windows, access files from your Dock, navigate with a menu bar, and do so much more on your iPad. Learn more at www.apple.com/os/. “Only You” by Ginger Root #iPadOS26 #WWDC25 #Apple

Apple’s new look is coming soon. Learn more at www.apple.com/os. Audio Descriptions: https://apple.co/45MsrtK “Only You” by Ginger Root #LiquidGlass #WWDC25 #Apple #iOS26 #macOS26 #iPadOS26 #watchOS26

Woah. Here’s your guide to some of the big announcements from this year’s Worldwide Developers Conference. Watch the full keynote here: https://youtu.be/0_DjDdfqtUE Learn more at https://www.apple.com/os/ Audio Descriptions: https://youtu.be/xvEOwgprayg “Only You” by Ginger Root https://apple.co/Ginger-Root-Only-You #Apple #WWDC25 #LiquidGlass #AppleEvent Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Watch the WWDC25 keynote introducing our broadest design update ever and a more helpful Apple Intelligence. You’ll also learn about exciting features coming with iOS 26, iPadOS 26, macOS 26, watchOS 26, visionOS 26, and tvOS 26. To watch the event interpreted in American Sign Language (ASL), please click here: https://youtu.be/UGFo6TF6d9U Audio Descriptions: https://apple.co/4l17UpS Tune in to the Platforms State of the Union livestream here: https://youtube.com/live/51iONeETSng For more on the Apple Worldwide Developers Conference, click here: https://apple.co/45ajSsF Subscribe to the Apple Developer channel to stay up to date on the latest Apple software, technologies, and platforms: https://www.youtube.com/@AppleDeveloper 00:00:00 Introduction 00:03:48 iOS 00:41:35 watchOS 00:48:48 tvOS 00:53:35 macOS 01:06:23 visionOS 01:14:17 iPadOS 01:26:05 Developers “Round and Round” by Ratt https://apple.co/Ratt-Round-and-Round “AJ's Vibe (Flipped by Black Milk)” by Robert Glasper https://apple.co/Robert-Glasper-AJs-Vibe-Flipped “Kimpton” by Barry Can't Swim, O’Flynn https://apple.co/BCS-OFlynn-Kimpton “Opus No. 1” by Tim Carleton https://apple.co/Tim-Carleton-Opus-Number-One “Dance on the World” by Maribou State, North Downs https://apple.co/Maribou-State-North-Downs-Dance “ILY” by Kapo, Myke Towers https://apple.co/Kapo-Myke-ILY "The Chase” by Hearts2Hearts https://apple.co/Hearts2Hearts-The-Chase “Girl Like Me" by PinkPantheress https://apple.co/PinkPantheress-Girl-Like-Me “The Mirror” by Polo & Pan https://apple.co/Polo-Pan-The-Mirror “Montmorency Falls” by Green Ring https://apple.co/Green-Ring-Montmorency-Falls “JUMP “ by Mura Masa https://apple.co/Mura-Masa-JUMP “Revolving door (Wreckno Remix)” by Tate McRae https://apple.co/Tate-McRae-Wreckno-Revolving-door “Vacay” by Aminé https://apple.co/Amine-Vacay “Pink Pony Club” by Chappell Roan https://apple.co/Chappell-Roan-Pink-Pony-Club “Approachable” by Gurriers https://apple.co/Gurriers-Approachable “6 out of 5 stars” performed by Allen Stone https://apple.co/Allen-Stone Want to keep enjoying the sounds of WWDC25? Check out the entire playlist on Apple Music. https://apple.co/WWDC25-Playlist #WWDC25 #AppleEvent #AppleKeynote Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Magnifier on Mac makes the physical world more accessible for anyone with low vision. If you’re in a setting like a classroom, Magnifier connects to your iPhone camera so you can zoom in on a screen or whiteboard. You can also adjust brightness, contrast, color filters, and even perspective to make text and images easier to see. With Magnifier on Mac, you can now bring whatever is important into focus. Learn more: https://apple.co/3SGBwfO Audio Descriptions: https://youtu.be/sds0siWaI_E “Frankie” by Barrie https://apple.co/4knfefe #Apple #Accessibility #MacBookAir #MagnifierForMac Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Use your iPhone from your Mac with iPhone Mirroring. Mac to school. Learn more: https://www.apple.com/education/college-students/ Audio Descriptions: https://youtu.be/8zntxJCWkIk #MacBookAir #MacBook #Mac Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Transfer files seamlessly between iPhone and Mac with AirDrop. Mac to school. Learn more: https://www.apple.com/education/college-students/ Audio Descriptions: https://youtu.be/cyJ6fd8g3nQ #MacBookAir #MacBook #Mac Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Summarize long notes into key points with Apple Intelligence Writing Tools. Mac to school. Learn more: https://www.apple.com/education/college-students/ Audio Descriptions: https://youtu.be/Ya-1UCrfwUs #MacBookAir #MacBook #Mac #AppleIntelligence Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.